Users accessing a shared platform would experience data loss when comparing any of the seven isolated products that recently converged onto one platform using a single authentication.
A fellow Senior UX Designer and I collaborated and conducted several interviews to identify all of the personas and use cases accessing the platform across all of the seven product lines that were actively converging. We identified 32 unique personas and 112 use cases. Multiple personas shared several use cases, and we were able to create a persona hierarchy where some personas were identified as supersets of other personas, encompassing all of their use cases and adding to it.
Across the use cases, we identified eight shared data objects that all personas needed access to perform their use cases. We also identified interconnectivity requirements between the shared data objects themselves as required to accommodate use cases.
Across the nine products, we identified 62 shared product functions that were either already replicated in multiple products or which products would benefit from having a shared piece of functionality rather than rebuilding themselves. The summary raised awareness as to how much duplicate development multiple teams were performing.
We next created a summary of each of the eight shared data objects and performed an impact analysis based on the number of personas, functions, modules (products), and use cases impacted by shared data objects. This summary helps Product Owners decide which shared data objects had the most business value to most users across the most number of products.
We then identified which user personas would be affected the most by shared data objects based on the number of use cases (including hierarchical use cases of sub-personas), data object touches, and across the number of products those personas interacted. This summary raised awareness to Product Owners as to who their most impacted and important personas were on the platform.
Personas & Use Cases
Shared Data Objects
Shared Module Functions
Shared Data Impact
Persona Impact Summary